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uBlock Origin (uBO)'s manifesto:
The **user decides** what web content is acceptable in their browser.
The uBO project does not support Adblock Plus' _"Acceptable Ads Manifesto"_ because the _"Acceptable Ads"_ marketing campaign is the business plan of a for-profit entity.
Users are the best placed to know what is or is not acceptable to them. uBO's sole purpose is to give users the means to enforce their choices.
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