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authorDaniel Baumann <daniel.baumann@progress-linux.org>2024-04-07 09:22:09 +0000
committerDaniel Baumann <daniel.baumann@progress-linux.org>2024-04-07 09:22:09 +0000
commit43a97878ce14b72f0981164f87f2e35e14151312 (patch)
tree620249daf56c0258faa40cbdcf9cfba06de2a846 /browser/components/urlbar/docs/firefox-suggest-telemetry.rst
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Adding upstream version 110.0.1.upstream/110.0.1upstream
Signed-off-by: Daniel Baumann <daniel.baumann@progress-linux.org>
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+Firefox Suggest Telemetry
+=========================
+
+This document describes the telemetry that Firefox records for the Firefox
+Suggest feature. That is, it describes Firefox Suggest telemetry recorded on the
+client. It also discusses the data that Firefox sends to the Merino service.
+
+For information on other telemetry related to the address bar, see the general
+address bar :doc:`telemetry` document. For information on all telemetry in
+Firefox, see the toolkit :doc:`/toolkit/components/telemetry/index` document.
+
+.. toctree::
+ :caption: Table of Contents
+
+ firefox-suggest-telemetry
+
+Histograms
+----------
+
+The following histograms are recorded for Firefox Suggest. For general
+information on histogram telemetry in Firefox, see the
+:doc:`/toolkit/components/telemetry/collection/histograms` document.
+
+FX_URLBAR_MERINO_LATENCY_MS
+~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This histogram records the latency in milliseconds of the Merino source for
+suggestions, or in other words, the time from Firefox's request to the Merino
+server to the time Firefox receives a response. It is an exponential histogram
+with 50 buckets and values between 0 and 30000 (0s and 30s).
+
+Changelog
+ Firefox 93.0
+ Introduced. [Bug 1727799_]
+
+.. _1727799: https://bugzilla.mozilla.org/show_bug.cgi?id=1727799
+
+FX_URLBAR_MERINO_LATENCY_WEATHER_MS
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This histogram records the latency in milliseconds of weather suggestions from
+Merino. It is updated in addition to ``FX_URLBAR_MERINO_LATENCY_MS`` and has the
+same properties. It is an exponential histogram with 50 buckets and values
+between 0 and 30000 (0s and 30s).
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+FX_URLBAR_MERINO_RESPONSE
+~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This categorical histogram records a summary of each fetch from the Merino
+server. It has the following categories:
+
+:0 "success":
+ The fetch completed without any error before the timeout elapsed and it
+ included at least one suggestion. (Before Firefox 110.0, this category meant
+ simply that the fetch completed without any error before the timeout elapsed
+ regardless of whether it included any suggestions.)
+:1 "timeout":
+ The timeout elapsed before the fetch completed or otherwise failed.
+:2 "network_error":
+ The fetch failed due to a network error before the timeout elapsed. e.g., the
+ user's network or the Merino server was down.
+:3 "http_error":
+ The fetch completed before the timeout elapsed but the server returned an
+ error.
+:4 "no_suggestion":
+ The fetch completed without any error before the timeout elapsed and it did
+ not include any suggestions.
+
+Changelog
+ Firefox 94.0.2
+ Introduced. [Bug 1737923_]
+
+ Firefox 110.0
+ Added the ``no_suggestion`` category. The meaning of the ``success``
+ category was changed from "The fetch completed without any error before the
+ timeout elapsed" to "The fetch completed without any error before the
+ timeout elapsed and it included at least one suggestion." [Bug 1804536_]
+
+.. _1737923: https://bugzilla.mozilla.org/show_bug.cgi?id=1737923
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+FX_URLBAR_MERINO_RESPONSE_WEATHER
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This categorical histogram records a summary of each fetch for weather
+suggestions from the Merino server. It is updated in addition to
+``FX_URLBAR_MERINO_RESPONSE`` and has the same categories.
+
+:0 "success":
+ The fetch completed without any error before the timeout elapsed and it
+ included at least one suggestion.
+:1 "timeout":
+ The timeout elapsed before the fetch completed or otherwise failed.
+:2 "network_error":
+ The fetch failed due to a network error before the timeout elapsed. e.g., the
+ user's network or the Merino server was down.
+:3 "http_error":
+ The fetch completed before the timeout elapsed but the server returned an
+ error.
+:4 "no_suggestion":
+ The fetch completed without any error before the timeout elapsed and it did
+ not include any suggestions.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+FX_URLBAR_QUICK_SUGGEST_REMOTE_SETTINGS_LATENCY_MS
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This histogram records the latency in milliseconds of the remote settings source
+for suggestions, or in other words, the time from when Firefox starts fetching a
+suggestion from remote settings to the time the suggestion is retrieved. It is
+an exponential histogram with 50 buckets and values between 0 and 30000 (0s and
+30s).
+
+Note that unlike Merino, fetches from remote settings happen entirely on the
+client, so remote settings latencies are expected to be much smaller than Merino
+latencies.
+
+Changelog
+ Firefox 94.0.2
+ Introduced. [Bug 1737651_]
+
+.. _1737651: https://bugzilla.mozilla.org/show_bug.cgi?id=1737651
+
+Scalars
+-------
+
+The following scalars are recorded for Firefox Suggest. For general information
+on scalar telemetry in Firefox, see the
+:doc:`/toolkit/components/telemetry/collection/scalars` document.
+
+browser.ui.interaction.preferences_panePrivacy
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user clicks a Firefox Suggest
+checkbox or toggle switch in the preferences UI. Keys are the following:
+
+:firefoxSuggestBestMatch:
+ This key is incremented when the "Top pick" checkbox is clicked.
+:firefoxSuggestBestMatchLearnMore:
+ This key is incremented when opening the learn more link for best match.
+:firefoxSuggestDataCollectionToggle:
+ This key is incremented when the toggle switch for data collection
+ is clicked.
+:firefoxSuggestNonsponsoredToggle:
+ This key is incremented when the toggle switch for non-sponsored suggestions
+ is clicked.
+:firefoxSuggestSponsoredToggle:
+ This key is incremented when the toggle switch for sponsored suggestions
+ is clicked.
+
+Changelog
+ Firefox 94.0.2
+ Introduced firefoxSuggestDataCollectionToggle,
+ firefoxSuggestNonsponsoredToggle and firefoxSuggestSponsoredToggle.
+ [Bug 1735976_]
+
+ Firefox 99.0
+ Introduced firefoxSuggestBestMatch. [Bug 1755100_]
+ Introduced firefoxSuggestBestMatchLearnMore. [Bug 1756917_]
+
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+.. _1755100: https://bugzilla.mozilla.org/show_bug.cgi?id=1755100
+.. _1756917: https://bugzilla.mozilla.org/show_bug.cgi?id=1756917
+
+contextual.services.quicksuggest.block_dynamic_wikipedia
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+dynamic wikipedia suggestion. Each key is the index at which a suggestion
+appeared in the results (1-based), and the corresponding value is the number
+of dismissals at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.block_nonsponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+non-sponsored suggestion, including both best matches and the usual
+non-best-match suggestions. Each key is the index at which a suggestion appeared
+in the results (1-based), and the corresponding value is the number of
+dismissals at that index.
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761059_]
+
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+
+contextual.services.quicksuggest.block_nonsponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+non-sponsored best match. Each key is the index at which a suggestion appeared
+in the results (1-based), and the corresponding value is the number of
+dismissals at that index.
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761059_]
+
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+
+contextual.services.quicksuggest.block_sponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+sponsored suggestion, including both best matches and the usual non-best-match
+suggestions. Each key is the index at which a suggestion appeared in the results
+(1-based), and the corresponding value is the number of dismissals at that
+index.
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761059_]
+
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+
+contextual.services.quicksuggest.block_sponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+sponsored best match. Each key is the index at which a suggestion appeared in
+the results (1-based), and the corresponding value is the number of dismissals
+at that index.
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761059_]
+
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+
+contextual.services.quicksuggest.block_weather
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user dismisses ("blocks") a
+Firefox Suggest weather suggestion. Each key is the index at which a suggestion
+appeared in the results (1-based), and the corresponding value is the number of
+dismissals at that index.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+contextual.services.quicksuggest.click
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a suggestion. Each key
+is the index at which a suggestion appeared in the results (1-based), and the
+corresponding value is the number of clicks at that index.
+
+Changelog
+ Firefox 87.0
+ Introduced. [Bug 1693927_]
+
+ Firefox 109.0
+ Removed. [Bug 1800993_]
+
+.. _1693927: https://bugzilla.mozilla.org/show_bug.cgi?id=1693927
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.click_dynamic_wikipedia
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a dynamic
+wikipedia suggestion. Each key is the index at which a suggestion appeared
+in the results (1-based), and the corresponding value is the number of
+clicks at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.click_nonsponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a non-sponsored
+suggestion. Each key is the index at which a suggestion appeared in the
+results (1-based), and the corresponding value is the number of clicks at
+that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.click_nonsponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a non-sponsored best
+match. Each key is the index at which a suggestion appeared in the results
+(1-based), and the corresponding value is the number of clicks at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.click_sponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a sponsored suggestion.
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of clicks at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.click_sponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a sponsored best
+match. Each key is the index at which a suggestion appeared in the results
+(1-based), and the corresponding value is the number of clicks at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.click_weather
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks a weather suggestion.
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of clicks at that index.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+contextual.services.quicksuggest.exposure_weather
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records weather suggestion exposures. It is incremented each
+time the user is shown a weather suggestion. It can be compared to the
+``urlbar.zeroprefix.exposure`` scalar (see :doc:`telemetry`) to determine the
+percentage of zero-prefix exposures that included weather suggestions.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of exposures at that index.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1806765_]
+
+.. _1806765: https://bugzilla.mozilla.org/show_bug.cgi?id=1806765
+
+contextual.services.quicksuggest.help
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+suggestion. Each key is the index at which a suggestion appeared in the results
+(1-based), and the corresponding value is the number of help button clicks at
+that index.
+
+Changelog
+ Firefox 87.0
+ Introduced. [Bug 1693927_]
+
+ Firefox 109.0
+ Removed. [Bug 1800993_]
+
+.. _1693927: https://bugzilla.mozilla.org/show_bug.cgi?id=1693927
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.help_dynamic_wikipedia
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+dynamic wikipedia suggestion. Each key is the index at which a suggestion
+appeared in the results (1-based), and the corresponding value is the number
+of help button clicks at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.help_nonsponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+non-sponsored suggestion. Each key is the index at which a suggestion appeared in the
+results (1-based), and the corresponding value is the number of help button clicks
+at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.help_nonsponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+non-sponsored best match. Each key is the index at which a suggestion appeared
+in the results (1-based), and the corresponding value is the number of help
+button clicks at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.help_sponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+sponsored suggestion. Each key is the index at which a suggestion appeared in the
+results (1-based), and the corresponding value is the number of help button clicks
+at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.help_sponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+sponsored best match. Each key is the index at which a suggestion appeared in
+the results (1-based), and the corresponding value is the number of help button
+clicks at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.help_weather
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar is incremented each time the user picks the help button in a
+weather suggestion. Each key is the index at which a suggestion appeared in the
+results (1-based), and the corresponding value is the number of help button
+clicks at that index.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+contextual.services.quicksuggest.impression
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records suggestion impressions. It is incremented each time
+the user is shown a suggestion and the following two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a suggestion was present in the
+ results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 87.0
+ Introduced. [Bug 1693927_]
+
+ Firefox 109.0
+ Removed. [Bug 1800993_]
+
+.. _1693927: https://bugzilla.mozilla.org/show_bug.cgi?id=1693927
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.impression_dynamic_wikipedia
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records dynamic wikipedia impressions. It is incremented
+each time the user is shown a dynamic wikipedia suggestion and the following
+two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a dynamic wikipedia suggestion
+ was present in the results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.impression_nonsponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records suggestion impressions. It is incremented each time
+the user is shown a non-sponsored suggestion and the following two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a suggestion was present in the
+ results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.impression_nonsponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records non-sponsored best match impressions. It is
+incremented each time the user is shown a non-sponsored best match and the
+following two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a non-sponsored best match was
+ present in the results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.impression_sponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records suggestion impressions. It is incremented each time
+the user is shown a sponsored suggestion and the following two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a suggestion was present in the
+ results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 109.0
+ Introduced. [Bug 1800993_]
+
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextual.services.quicksuggest.impression_sponsored_bestmatch
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records sponsored best match impressions. It is incremented
+each time the user is shown a sponsored best match and the following two
+conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a sponsored best match was
+ present in the results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 99.0
+ Introduced. [Bug 1752953_]
+
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+
+contextual.services.quicksuggest.impression_weather
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This keyed scalar records weather suggestion impressions. It is incremented each
+time the user is shown a weather suggestion and the following two conditions
+hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a weather suggestion was
+ present in the results.
+
+Each key is the index at which a suggestion appeared in the results (1-based),
+and the corresponding value is the number of impressions at that index.
+
+Changelog
+ Firefox 110.0
+ Introduced. [Bug 1804536_]
+
+.. _1804536: https://bugzilla.mozilla.org/show_bug.cgi?id=1804536
+
+Events
+------
+
+The following Firefox Suggest events are recorded in the
+``contextservices.quicksuggest`` category. For general information on event
+telemetry in Firefox, see the
+:doc:`/toolkit/components/telemetry/collection/events` document.
+
+contextservices.quicksuggest.data_collect_toggled
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when the
+``browser.urlbar.quicksuggest.dataCollection.enabled`` pref is toggled. The pref
+can be toggled in the following ways:
+
+- The user can toggle it in the preferences UI.
+- The user can toggle it in about:config.
+
+The event is also recorded when the user opts in to the online modal dialog,
+with one exception: If the user has already enabled data collection using the
+preferences UI or about:config, then the pref's user value is already
+true. Opting in doesn't change the user value, so no event is recorded.
+
+The event's objects are the following:
+
+:enabled:
+ Recorded when the pref is flipped from false to true.
+:disabled:
+ Recorded when the pref is flipped from true to false.
+
+Changelog
+ Firefox 94.0.2
+ Introduced. [Bug 1735976_]
+
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+
+contextservices.quicksuggest.enable_toggled
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when the
+``browser.urlbar.suggest.quicksuggest.nonsponsored`` pref is toggled. The pref
+can be toggled in the following ways:
+
+- The user can toggle it in the preferences UI.
+- The user can toggle it in about:config.
+
+The event's objects are the following:
+
+:enabled:
+ Recorded when the pref is flipped from false to true.
+:disabled:
+ Recorded when the pref is flipped from true to false.
+
+Changelog
+ Firefox 87.0:
+ Introduced. The event corresponds to the
+ ``browser.urlbar.suggest.quicksuggest`` pref. [Bug 1693126_]
+
+ Firefox 94.0.2:
+ ``browser.urlbar.suggest.quicksuggest`` is replaced with
+ ``browser.urlbar.suggest.quicksuggest.nonsponsored``, and this event now
+ corresponds to the latter pref. [Bug 1735976_]
+
+ Firefox 96.0:
+ The event is no longer recorded when the user interacts with the online
+ modal dialog since the ``browser.urlbar.suggest.quicksuggest.nonsponsored``
+ pref is no longer set when the user opts in or out. [Bug 1740965_]
+
+.. _1693126: https://bugzilla.mozilla.org/show_bug.cgi?id=1693126
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+.. _1740965: https://bugzilla.mozilla.org/show_bug.cgi?id=1740965
+
+contextservices.quicksuggest.engagement
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when an engagement occurs in the address bar while a
+Firefox Suggest suggestion is present. In other words, it is recorded in two
+cases:
+
+- The user picks a Firefox Suggest suggestion or a related UI element like its
+ help button.
+- While a Firefox Suggest suggestion is present in the address bar, the user
+ picks some other row.
+
+The event's objects are the following possible values:
+
+:block:
+ The user dismissed ("blocked") the suggestion.
+:click:
+ The user picked the suggestion.
+:help:
+ The user picked the suggestion's help button.
+:impression_only:
+ The user picked some other row.
+
+The event's ``extra`` contains the following properties:
+
+:match_type:
+ "best-match" if the suggestion was a best match or "firefox-suggest" if it was
+ a non-best-match suggestion.
+:position:
+ The index of the suggestion in the list of results (1-based).
+:suggestion_type:
+ The type of suggestion, one of: "sponsored", "nonsponsored", "dynamic-wikipedia"
+:source:
+ The source of suggestion, one of: "remote-settings", "merino"
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761059_]
+
+ Firefox 109.0
+ ``source`` is added. [Bug 1800993_]
+ ``dynamic-wikipedia`` is added as a value of ``suggestion_type``. [Bug 1800993_]
+
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+contextservices.quicksuggest.impression_cap
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when an event related to an impression cap occurs. The
+event's objects are the following possible values:
+
+:hit:
+ Recorded when an impression cap is hit.
+:reset:
+ Recorded when a cap's counter is reset because its interval period has
+ elapsed. The implementation may batch multiple consecutive reset events for a
+ cap in a single telemetry event; see the ``eventCount`` discussion below.
+ Reset events are reported only when a cap's interval period elapses while
+ Firefox is running.
+
+The event's ``extra`` contains the following properties:
+
+:count:
+ The number of impressions during the cap's interval period.
+:eventCount:
+ The number of impression cap events reported in the telemetry event. This is
+ necessary because the implementation may batch multiple consecutive "reset"
+ events for a cap in a single telemetry event. When that occurs, this value
+ will be greater than 1, ``startDate`` will be the timestamp at which the
+ first event's interval period started, ``eventDate`` will be the timestamp at
+ which the last event's interval period ended, and ``count`` will be the number
+ of impressions during the first event's interval period. (The implementation
+ guarantees that reset events are batched only when the number of impressions
+ for all subsequent interval periods is zero.) For "hit" events,
+ ``eventCount`` will always be 1.
+:eventDate:
+ The event's timestamp, in number of milliseconds since Unix epoch. For "reset"
+ events, this is the timestamp at which the cap's interval period ended. If
+ ``eventCount`` is greater than 1, it's the timestamp at which the last
+ interval period ended. For "hit" events, this is the timestamp at which the
+ cap was hit.
+:impressionDate:
+ The timestamp of the most recent impression, in number of milliseconds since
+ Unix epoch.
+:intervalSeconds:
+ The number of seconds in the cap's interval period. For lifetime caps, this
+ value will be "Infinity".
+:maxCount:
+ The maximum number of impressions allowed in the cap's interval period.
+:startDate:
+ The timestamp at which the cap's interval period started, in number of
+ milliseconds since Unix epoch.
+:type:
+ The type of cap, one of: "sponsored", "nonsponsored"
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1761058_, 1765881_]
+
+.. _1761058: https://bugzilla.mozilla.org/show_bug.cgi?id=1761058
+.. _1765881: https://bugzilla.mozilla.org/show_bug.cgi?id=1765881
+
+contextservices.quicksuggest.opt_in_dialog
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when the user interacts with the online modal dialog.
+The event's objects are the following:
+
+:accept:
+ The user accepted the dialog and opted in. This object was removed in Firefox
+ 96.0.2.
+:accept_2:
+ The user accepted the dialog and opted in.
+:close_1:
+ The user clicked close button or something similar link on the introduction
+ section. The user remains opted out in this case.
+:dismiss_1:
+ The user dismissed the dialog by pressing the Escape key or some unknown way
+ on the introduction section. The user remains opted out in this case.
+:dismiss_2:
+ The user dismissed the dialog by pressing the Escape key or some unknown way
+ on main section. The user remains opted out in this case.
+:dismissed_escape_key:
+ The user dismissed the dialog by pressing the Escape key. The user remains
+ opted out in this case. This object was removed in Firefox 96.0.2.
+:dismissed_other:
+ The dialog was dismissed in some unknown way. One case where this can happen
+ is when the dialog is replaced with another higher priority dialog like the
+ one shown when quitting the app. The user remains opted out in this case.
+ This object was removed in Firefox 96.0.2.
+:learn_more:
+ The user clicked "Learn more". The user remains opted out in this case. This
+ object was removed in Firefox 96.0.2.
+:learn_more_1:
+ The user clicked "Learn more" on the introduction section. The user remains
+ opted out in this case.
+:learn_more_2:
+ The user clicked "Learn more" on the main section. The user remains opted out
+ in this case.
+:not_now:
+ The dialog was dismissed in some way without opting in. This object was
+ removed in Firefox 94.0.
+:not_now_2:
+ The user clicked "Not now" link on main section. The user remains opted out in
+ this case.
+:not_now_link:
+ The user clicked "Not now". The user remains opted out in this case. This
+ object was removed in Firefox 96.0.2.
+:reject_2:
+ The user rejected the dialog and opted out.
+:settings:
+ The user clicked the "Customize" button. The user remains opted out in this
+ case. This object was removed in Firefox 96.0.2.
+
+Changelog
+ Firefox 92.0.1
+ Introduced. Objects are: ``accept``, ``settings``, ``learn_more``, and
+ ``not_now``. ``not_now`` is recorded when the dialog is dismissed in any
+ manner not covered by the other objects. [Bug 1723860_]
+
+ Firefox 94.0
+ Objects changed to: ``accept``, ``dismissed_escape_key``,
+ ``dismissed_other``, ``learn_more``, ``not_now_link``, and ``settings``.
+ [Bug 1733687_]
+
+ Firefox 96.0.2
+ Objects changed to: ``accept_2``, ``reject_2``, ``learn_more_2``,
+ ``close_1``, ``not_now_2``, ``dismiss_1`` and ``dismiss_2``.
+ [Bug 1745026_]
+
+ Firefox 100.0
+ Objects changed to: ``accept_2``, ``reject_2``, ``learn_more_1``,
+ ``learn_more_2``, ``close_1``, ``not_now_2``, ``dismiss_1`` and
+ ``dismiss_2``.
+ [Bug 1761171_]
+
+.. _1723860: https://bugzilla.mozilla.org/show_bug.cgi?id=1723860
+.. _1733687: https://bugzilla.mozilla.org/show_bug.cgi?id=1733687
+.. _1745026: https://bugzilla.mozilla.org/show_bug.cgi?id=1745026
+.. _1761171: https://bugzilla.mozilla.org/show_bug.cgi?id=1761171
+
+contextservices.quicksuggest.sponsored_toggled
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This event is recorded when the
+``browser.urlbar.suggest.quicksuggest.sponsored`` pref is toggled. The pref can
+be toggled in the following ways:
+
+- The user can toggle it in the preferences UI.
+- The user can toggle it in about:config.
+
+The event's objects are the following:
+
+:enabled:
+ Recorded when the pref is flipped from false to true.
+:disabled:
+ Recorded when the pref is flipped from true to false.
+
+Changelog
+ Firefox 92.0.1
+ Introduced. [Bug 1728430_]
+
+ Firefox 96.0:
+ The event is no longer recorded when the user interacts with the online
+ modal dialog since the ``browser.urlbar.suggest.quicksuggest.sponsored``
+ pref is no longer set when the user opts in or out. [Bug 1740965_]
+
+.. _1728430: https://bugzilla.mozilla.org/show_bug.cgi?id=1728430
+.. _1740965: https://bugzilla.mozilla.org/show_bug.cgi?id=1740965
+
+Environment
+-----------
+
+The following preferences are recorded in telemetry environment data. For
+general information on telemetry environment data in Firefox, see the
+:doc:`/toolkit/components/telemetry/data/environment` document.
+
+browser.urlbar.quicksuggest.onboardingDialogChoice
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This pref records the user's choice in the online modal dialog. If the dialog
+was shown multiple times, it records the user's most recent choice. It is a
+string-valued pref with the following possible values:
+
+:<empty string>:
+ The user has not made a choice (e.g., because the dialog hasn't been shown).
+:accept:
+ The user accepted the dialog and opted in. This object was removed in Firefox
+ 96.0.2.
+:accept_2:
+ The user accepted the dialog and opted in.
+:close_1:
+ The user clicked close button or something similar link on the introduction
+ section. The user remains opted out in this case.
+:dismiss_1:
+ The user dismissed the dialog by pressing the Escape key or some unknown way
+ on the introduction section. The user remains opted out in this case.
+:dismiss_2:
+ The user dismissed the dialog by pressing the Escape key or some unknown way
+ on main section. The user remains opted out in this case.
+:dismissed_escape_key:
+ The user dismissed the dialog by pressing the Escape key. The user remains
+ opted out in this case. This object was removed in Firefox 96.0.2.
+:dismissed_other:
+ The dialog was dismissed in some unknown way. One case where this can happen
+ is when the dialog is replaced with another higher priority dialog like the
+ one shown when quitting the app. The user remains opted out in this case. This
+ object was removed in Firefox 96.0.2.
+:learn_more:
+ The user clicked "Learn more". The user remains opted out in this case. This
+ object was removed in Firefox 96.0.2.
+:learn_more_1:
+ The user clicked "Learn more" on the introduction section. The user remains
+ opted out in this case.
+:learn_more_2:
+ The user clicked "Learn more" on the main section. The user remains opted out
+ in this case.
+:not_now_2:
+ The user clicked "Not now" link on main section. The user remains opted out in
+ this case.
+:not_now_link:
+ The user clicked "Not now". The user remains opted out in this case. This
+ object was removed in Firefox 96.0.2.
+:reject_2:
+ The user rejected the dialog and opted out.
+:settings:
+ The user clicked the "Customize" button. The user remains opted out in this
+ case. This object was removed in Firefox 96.0.2.
+
+Changelog
+ Firefox 94.0
+ Introduced. [Bug 1734447_]
+
+ Firefox 96.0.2
+ Added ``accept_2``, ``reject_2``, ``learn_more_2``, ``close_1``,
+ ``not_now_2``, ``dismiss_1``, ``dismiss_2`` and removed ``accept``,
+ ``dismissed_escape_key``, ``dismissed_other``, ``learn_more``,
+ ``not_now_link``, ``settings``. [Bug 1745026_]
+
+ Firefox 100.0
+ Added ``learn_more_1``. [Bug 1761171_]
+
+.. _1734447: https://bugzilla.mozilla.org/show_bug.cgi?id=1734447
+.. _1745026: https://bugzilla.mozilla.org/show_bug.cgi?id=1745026
+.. _1761171: https://bugzilla.mozilla.org/show_bug.cgi?id=1761171
+
+browser.urlbar.quicksuggest.dataCollection.enabled
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This boolean pref records whether the user has opted in to data collection for
+Firefox Suggest. It is false by default. It is set to true when the user opts in
+to the online modal dialog. The user can also toggle it in the preferences UI
+and about:config.
+
+Changelog
+ Firefox 94.0.2
+ Introduced. [Bug 1735976_]
+
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+
+browser.urlbar.suggest.quicksuggest
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This pref no longer exists and is not recorded. It was replaced with
+``browser.urlbar.suggest.quicksuggest.nonsponsored`` in Firefox 94.0.2. Prior to
+94.0.2, this boolean pref recorded whether suggestions in general were enabled.
+
+Changelog
+ Firefox 92.0.1
+ Introduced. [Bug 1730721_]
+
+ Firefox 94.0.2
+ Replaced with ``browser.urlbar.suggest.quicksuggest.nonsponsored``. [Bug
+ 1735976_]
+
+.. _1730721: https://bugzilla.mozilla.org/show_bug.cgi?id=1730721
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+
+browser.urlbar.suggest.quicksuggest.nonsponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This boolean pref records whether non-sponsored suggestions are enabled. In both
+the offline and online scenarios it is true by default. The user can also toggle
+it in the preferences UI and about:config.
+
+Changelog
+ Firefox 94.0.2
+ Introduced. It replaces ``browser.urlbar.suggest.quicksuggest``. [Bug
+ 1735976_]
+
+ Firefox 96.0:
+ The pref is now true by default in the online scenario. Previously it was
+ false by default in online. For users who were enrolled in the online
+ scenario in older versions and who did not opt in or otherwise enable
+ non-sponsored suggestions, the pref will remain false when upgrading. For
+ all other users, it will default to true when/if they are enrolled in
+ online. [Bug 1740965_]
+
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+.. _1740965: https://bugzilla.mozilla.org/show_bug.cgi?id=1740965
+
+browser.urlbar.suggest.quicksuggest.sponsored
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+This boolean pref records whether sponsored suggestions are enabled. In both the
+offline and online scenarios it is true by default. The user can also toggle it
+in the preferences UI and about:config.
+
+Changelog
+ Firefox 92.0.1
+ Introduced. [Bug 1730721_]
+
+ Firefox 96.0:
+ The pref is now true by default in the online scenario. Previously it was
+ false by default in online. For users who were enrolled in the online
+ scenario in older versions and who did not opt in or otherwise enable
+ sponsored suggestions, the pref will remain false when upgrading. For all
+ other users, it will default to true when/if they are enrolled in
+ online. [Bug 1740965_]
+
+.. _1730721: https://bugzilla.mozilla.org/show_bug.cgi?id=1730721
+.. _1740965: https://bugzilla.mozilla.org/show_bug.cgi?id=1740965
+
+Contextual Services Pings
+-------------------------
+
+The following custom telemetry pings are recorded for Firefox Suggest
+suggestions. For general information on custom telemetry pings in Firefox, see
+the `Custom Ping`_ document.
+
+.. _Custom Ping: https://docs.telemetry.mozilla.org/cookbooks/new_ping.html#sending-a-custom-ping
+
+Block
+~~~~~
+
+A block ping is recorded when the user dismisses ("blocks") a suggestion. Its
+payload includes the following:
+
+:advertiser:
+ The name of the suggestion's advertiser.
+:block_id:
+ A unique identifier for the suggestion (a.k.a. a keywords block).
+:context_id:
+ A UUID representing this user. Note that it's not client_id, nor can it be
+ used to link to a client_id.
+:iab_category:
+ The suggestion's category, either "22 - Shopping" or "5 - Education".
+:improve_suggest_experience_checked:
+ A boolean indicating whether the user has opted in to improving the Firefox
+ Suggest experience. There are two ways for the user to opt in, either in an
+ opt-in modal experiment or by toggling a switch in Firefox's settings.
+:match_type:
+ "best-match" if the suggestion was a best match or "firefox-suggest" if it was
+ a non-best-match suggestion.
+:position:
+ The index of the suggestion in the list of results (1-based).
+:request_id:
+ A request identifier for each API request to Merino. This is only included for
+ suggestions provided by Merino.
+:source:
+ The source of the suggestion, either "remote-settings" or "merino".
+
+Changelog
+ Firefox 101.0
+ Introduced. [Bug 1764669_]
+
+ Firefox 103.0
+ ``scenario`` is removed from the payload and
+ ``improve_suggest_experience_checked`` is added. [Bug 1776797_]
+
+ Firefox 109.0
+ ``source`` is added. [Bug 1800993_]
+
+.. _1764669: https://bugzilla.mozilla.org/show_bug.cgi?id=1764669
+.. _1776797: https://bugzilla.mozilla.org/show_bug.cgi?id=1776797
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+Click
+~~~~~
+
+A click ping is recorded when the user picks a suggestion. Its payload includes
+the following:
+
+:advertiser:
+ The name of the suggestion's advertiser.
+:block_id:
+ A unique identifier for the suggestion (a.k.a. a keywords block).
+:context_id:
+ A UUID representing this user. Note that it's not client_id, nor can it be
+ used to link to a client_id.
+:improve_suggest_experience_checked:
+ A boolean indicating whether the user has opted in to improving the Firefox
+ Suggest experience. There are two ways for the user to opt in, either in an
+ opt-in modal experiment or by toggling a switch in Firefox's settings.
+:match_type:
+ "best-match" if the suggestion was a best match or "firefox-suggest" if it was
+ a non-best-match suggestion.
+:position:
+ The index of the suggestion in the list of results (1-based).
+:reporting_url:
+ The reporting URL of the suggestion, normally pointing to the ad partner's
+ reporting endpoint.
+:request_id:
+ A request identifier for each API request to Merino. This is only included for
+ suggestions provided by Merino.
+:source:
+ The source of the suggestion, either "remote-settings" or "merino".
+
+Changelog
+ Firefox 87.0
+ Introduced. The payload is: ``advertiser``, ``block_id``, ``position``, and
+ ``reporting_url``. [Bug 1689365_]
+
+ Firefox 92.0.1
+ ``scenario`` is added to the payload. [Bug 1729576_]
+
+ Firefox 94.0.2
+ ``request_id`` is added to the payload. [Bug 1736117_]
+
+ Firefox 99.0
+ ``match_type`` is added to the payload. [Bug 1754622_]
+
+ Firefox 103.0
+ ``scenario`` is removed from the payload and
+ ``improve_suggest_experience_checked`` is added. [Bug 1776797_]
+
+ Firefox 109.0
+ ``source`` is added. [Bug 1800993_]
+
+.. _1689365: https://bugzilla.mozilla.org/show_bug.cgi?id=1689365
+.. _1729576: https://bugzilla.mozilla.org/show_bug.cgi?id=1729576
+.. _1736117: https://bugzilla.mozilla.org/show_bug.cgi?id=1736117
+.. _1754622: https://bugzilla.mozilla.org/show_bug.cgi?id=1754622
+.. _1776797: https://bugzilla.mozilla.org/show_bug.cgi?id=1776797
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+Impression
+~~~~~~~~~~
+
+An impression ping is recorded when the user is shown a suggestion and the
+following two conditions hold:
+
+- The user has completed an engagement with the address bar by picking a result
+ in it or by pressing the Enter key.
+- At the time the user completed the engagement, a suggestion was present in the
+ results.
+
+It is also recorded when the user dismisses ("blocks") a suggestion.
+
+The impression ping payload contains the following:
+
+:advertiser:
+ The name of the suggestion's advertiser.
+:block_id:
+ A unique identifier for the suggestion (a.k.a. a keywords block).
+:context_id:
+ A UUID representing this user. Note that it's not client_id, nor can it be
+ used to link to a client_id.
+:improve_suggest_experience_checked:
+ A boolean indicating whether the user has opted in to improving the Firefox
+ Suggest experience. There are two ways for the user to opt in, either in an
+ opt-in modal experiment or by toggling a switch in Firefox's settings.
+:is_clicked:
+ Whether or not the user also clicked the suggestion. When true, we will also
+ send a separate click ping. When the impression ping is recorded because the
+ user dismissed ("blocked") the suggestion, this will be false.
+:match_type:
+ "best-match" if the suggestion was a best match or "firefox-suggest" if it was
+ a non-best-match suggestion.
+:position:
+ The index of the suggestion in the list of results (1-based).
+:reporting_url:
+ The reporting URL of the suggestion, normally pointing to the ad partner's
+ reporting endpoint.
+:request_id:
+ A request identifier for each API request to Merino. This is only included for
+ suggestions provided by Merino.
+:source:
+ The source of the suggestion, either "remote-settings" or "merino".
+
+Changelog
+ Firefox 87.0
+ Introduced. The payload is: ``advertiser``, ``block_id``, ``is_clicked``,
+ ``matched_keywords``, ``position``, ``reporting_url``, and
+ ``search_query``. ``matched_keywords`` and ``search_query`` are always
+ included in the payload and are always identical: They both record the exact
+ search query as typed by the user. [Bug 1689365_]
+
+ Firefox 91.0.1 (Release and ESR)
+ ``matched_keywords`` and ``search_query`` are always recorded as empty
+ strings. [Bug 1725492_]
+
+ Firefox 92.0.1
+ - When the user's scenaro is "online", ``matched_keywords`` records the full
+ keyword of the matching suggestion and ``search_query`` records the exact
+ search query as typed by the user; otherwise both are recorded as empty
+ strings. [Bug 1728188_, 1729576_]
+ - ``scenario`` is added to the payload. [Bug 1729576_]
+
+ Firefox 94.0.2
+ - When the user has opted in to data collection and the matching suggestion
+ is provided by remote settings, ``matched_keywords`` records the full
+ keyword of the suggestion and ``search_query`` records the exact search
+ query as typed by the user; otherwise both are excluded from the ping.
+ [Bug 1736117_, 1735976_]
+ - ``request_id`` is added to the payload. [Bug 1736117_]
+
+ Firefox 97.0
+ - Stop sending ``search_query`` and ``matched_keywords`` in the custom
+ impression ping for Firefox Suggest. [Bug 1748348_]
+
+ Firefox 99.0
+ ``match_type`` is added to the payload. [Bug 1754622_]
+
+ Firefox 101.0
+ The impression ping is now also recorded when the user dismisses ("blocks")
+ a suggestion. [Bug 1761059_]
+
+ Firefox 103.0
+ ``scenario`` is removed from the payload and
+ ``improve_suggest_experience_checked`` is added. [Bug 1776797_]
+
+ Firefox 109.0
+ ``source`` is added. [Bug 1800993_]
+
+.. _1689365: https://bugzilla.mozilla.org/show_bug.cgi?id=1689365
+.. _1725492: https://bugzilla.mozilla.org/show_bug.cgi?id=1725492
+.. _1728188: https://bugzilla.mozilla.org/show_bug.cgi?id=1728188
+.. _1729576: https://bugzilla.mozilla.org/show_bug.cgi?id=1729576
+.. _1736117: https://bugzilla.mozilla.org/show_bug.cgi?id=1736117
+.. _1735976: https://bugzilla.mozilla.org/show_bug.cgi?id=1735976
+.. _1748348: https://bugzilla.mozilla.org/show_bug.cgi?id=1748348
+.. _1754622: https://bugzilla.mozilla.org/show_bug.cgi?id=1754622
+.. _1761059: https://bugzilla.mozilla.org/show_bug.cgi?id=1761059
+.. _1776797: https://bugzilla.mozilla.org/show_bug.cgi?id=1776797
+.. _1800993: https://bugzilla.mozilla.org/show_bug.cgi?id=1800993
+
+Nimbus Exposure Event
+---------------------
+
+A `Nimbus exposure event`_ is recorded once per app session when the user first
+encounters the UI of an experiment in which they're enrolled. The timing of the
+event depends on the experiment and branch.
+
+There are two Nimbus variables that determine the timing of the event:
+``experimentType`` and the deprecated ``isBestMatchExperiment``. To determine
+when the exposure event is recorded for a specific experiment and branch,
+examine the experiment's recipe and look for one of these variables.
+
+Listed below are the supported values of ``experimentType`` and
+``isBestMatchExperiment`` along with details on when their corresponding
+exposure events are recorded.
+
+:experimentType = "best-match":
+ If the user is in a treatment branch and they did not disable best match, the
+ event is recorded the first time they trigger a best match; if the user is in
+ a treatment branch and they did disable best match, the event is not recorded
+ at all. If the user is in the control branch, the event is recorded the first
+ time they would have triggered a best match. (Users in the control branch
+ cannot "disable" best match since the feature is totally hidden from them.)
+:experimentType = "modal":
+ If the user is in a treatment branch, the event is recorded when they are
+ shown an opt-in modal. If the user is in the control branch, the event is
+ recorded every time they would have been shown a modal, which is on every
+ startup where another non-Suggest modal does not appear.
+:isBestMatchExperiment = true:
+ This is a deprecated version of ``experimentType == "best-match"``.
+:All other experiments:
+ For all other experiments not listed above, the event is recorded the first
+ time the user triggers a Firefox Suggest suggestion.
+
+Changelog
+ Firefox 92.0
+ Introduced. The event is always recorded the first time the user triggers
+ a Firefox Suggest suggestion regardless of the experiment they are enrolled
+ in. [Bug 1724076_, 1727392_]
+
+ Firefox 99.0
+ The ``isBestMatchExperiment = true`` case is added. [Bug 1752953_]
+
+ Firefox 100.0
+ The ``experimentType = "modal"`` case is added.
+ ``isBestMatchExperiment = true`` is deprecated in favor of
+ ``experimentType = "best-match"``. [Bug 1760596_]
+
+.. _Nimbus exposure event: https://experimenter.info/jetstream/jetstream/#enrollment-vs-exposure
+
+.. _1724076: https://bugzilla.mozilla.org/show_bug.cgi?id=1724076
+.. _1727392: https://bugzilla.mozilla.org/show_bug.cgi?id=1727392
+.. _1752953: https://bugzilla.mozilla.org/show_bug.cgi?id=1752953
+.. _1760596: https://bugzilla.mozilla.org/show_bug.cgi?id=1760596
+
+Merino Search Queries
+---------------------
+
+Merino is a Mozilla service that provides Firefox Suggest suggestions. Along
+with remote settings on the client, it is one of two possible sources for
+Firefox Suggest. When Merino integration is enabled on the client and the user
+has opted in to Firefox Suggest data collection, Firefox sends everything the
+user types in the address bar to the Merino server. In response, Merino finds
+relevant search results from its search providers and sends them to Firefox,
+where they are shown to the user in the address bar.
+
+The user opts in to Firefox Suggest data collection when they either opt in to
+the online modal dialog or they enable Firefox Suggest data collection in the
+preferences UI.
+
+Merino queries are not telemetry per se but we include them in this document
+since they necessarily involve data collection.
+
+Merino API
+~~~~~~~~~~
+
+Data that Firefox sends to the Merino server is summarized below. When Merino
+integration is enabled on the client and the user has opted in to Firefox
+Suggest data collection, this data is sent with every user keystroke in the
+address bar.
+
+For details on the Merino API, see the `Merino documentation`_.
+
+.. _Merino documentation: https://mozilla-services.github.io/merino/api.html#suggest
+
+Search Query
+ The user's search query typed in the address bar.
+
+ API parameter name: ``q``
+
+Session ID
+ A UUID that identifies the user's current search session in the address bar.
+ This ID is unique per search session. A search session ends when the focus
+ leaves the address bar or a timeout of 5 minutes elapses, whichever comes
+ first.
+
+ API parameter name: ``sid``
+
+Sequence Number
+ A zero-based integer that is incremented after a response is received from
+ Merino. It is reset at the end of each search session along with the session
+ ID.
+
+ API parameter name: ``seq``
+
+Client Variants
+ Optional. A list of experiments or rollouts that are affecting the Firefox
+ Suggest user experience. If Merino recognizes any of them, it will modify its
+ behavior accordingly.
+
+ API parameter name: ``client_variants``
+
+Providers
+ Optional. A list of providers to use for this request. If specified, only
+ suggestions from the listed providers will be returned. Otherwise Merino will
+ use a default set of providers.
+
+ API parameter name: ``providers``