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diff --git a/browser/components/newtab/content-src/asrouter/templates/FirstRun/addUtmParams.js b/browser/components/newtab/content-src/asrouter/templates/FirstRun/addUtmParams.js
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+++ b/browser/components/newtab/content-src/asrouter/templates/FirstRun/addUtmParams.js
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+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this file,
+ * You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+/**
+ * BASE_PARAMS keys/values can be modified from outside this file
+ */
+export const BASE_PARAMS = {
+ utm_source: "activity-stream",
+ utm_campaign: "firstrun",
+ utm_medium: "referral",
+};
+
+/**
+ * Takes in a url as a string or URL object and returns a URL object with the
+ * utm_* parameters added to it. If a URL object is passed in, the paraemeters
+ * are added to it (the return value can be ignored in that case as it's the
+ * same object).
+ */
+export function addUtmParams(url, utmTerm) {
+ let returnUrl = url;
+ if (typeof returnUrl === "string") {
+ returnUrl = new URL(url);
+ }
+ for (let [key, value] of Object.entries(BASE_PARAMS)) {
+ if (!returnUrl.searchParams.has(key)) {
+ returnUrl.searchParams.append(key, value);
+ }
+ }
+ returnUrl.searchParams.append("utm_term", utmTerm);
+ return returnUrl;
+}